One of my favorite quotes from Jessica’s cookbook refers to her cooking philosophy. “There is no exact science as to how I began cooking my own recipes—but that’s just it: I started,” she says. ” If you want to learn how to cook and how to put your own spins on dishes, like anything else you just have to START.”

Well said, Jessica.

Jessica Merchant of How Sweet It is

Anyone that’s discovered the deliciousness that IS the blog How Sweet It Is is very familiar with it’s creator’s obsession with neon, 80′s pop culture trivia and that all things are better with browned butter, bacon, and sprinkles.

I featured Jessica on my first list of 5 Food Blogs I’m Following Now, and my respect and devotion hasn’t strayed. Known among her legions of fans as an inspiring creator for recipes, beauty and simply all things fun, Jessica Merchant can now add author to that list with the release of her first cookbook, Seriously Delish: 150 Recipes for People Who Totally Love Food.

Need she say more? I don’t think so. Her book pretty much says it all.

Jessica’s cookbook is jam-packed with family favorites and homages to her grandmother, nicknamed Mother Lovett, with many recipes featuring her inspiration and tutelage and where her love for cooking began—in the kitchen for Sunday dinners.

Most recipes in her book clock in at 20-45 minutes of prep time making time in the kitchen totally doable for newbie cooks to those that want to spend the time but simply don’t have it, including this Obesessed-With-Cheese Mac & Cheese. And you can enter to win a copy of Seriously Delish for your very own at the end of this post.

Obsessed With Cheese Mac n Cheese

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I’ve had a hankering to post a fried green tomato recipe, for, oh, say, the past 2 1/2 years. And lucky Mrs. GreenJeans, the day has finally come.

You can thank my underabundance of ripe, red tomatoes that instead produced a lovely harvest of green tomatoes for this recipe.

I’d have to say after eating this grilled cheese sandwich, it was nearly worth forgoing another burrata caprese salad in place of the plethora of my under-ripened fruit. The sweetness of these tomatoes paired perfectly with the spiciness of the monterey jack cheese oozing out from it’s edges.

Green tomatoes are still stunners, afterall.

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Friday Faves and a Reader Survey

by heidi on October 10, 2014

One thing I love about my job is the diversity.


One day I’m shooting food for clients I love and consulting on magazine design for clients. The other days I’m designing cookbooks and creating food bloggers new ebook projects (stay tuned!) plus plotting and planning the next issue of FoodieCrush magazine (January 2015!)

This week I’m also working on surviving Mercury in retrograde thanks to these tips. I’m keeping a watchful eye on all of my computers and electronics (back up your databases folks!), taking things with a grain of salt (that’s okay that you forgot my  dinner order!) and thinking twice about making big purchases (but I really NEED the iPhone 6!)

I’m also relishing my renewed enthusiasm to push myself and the blog in new directions.

That’s why I’m hoping you’ll help me out by giving me feedback on what you like most—and least—about FoodieCrush and what you’d like to see more—and less of—by taking this quick survey.

After hearing what you have to say I’ll be better in tune with what you want to see on FoodieCrush—and what you don’t.

Thanks in advance for taking time out of your busy day to help me make this a better, more interesting and more inspirational spot on the web for you to visit. I appreciate all of you even more than buttercream frosting and chicken pot pie.

And now, let’s get to those Friday Faves!

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Maple Apples, Blue Cheese and Bacon Pizza

by heidi on October 9, 2014

This pizza started out as sushi. Well, sort of.

Maple Apples, Blue Cheese and Bacon Pizza on

After getting my roots done this week (just in the nick of time) I hit the bookstore to try and find the latest issue of my favorite foodie inspiration Donna Hay magazine (to no avail) and ended up soaking in a few other publications (rags) instead. Mila and Ashton had their baby! Get ripped abs in 10 easy steps! Theresa and Joe go to jail! Celebrity beach bodies gone wrong! Who wore it best? For sure, she did!

Ugh, why did I wander away from the food magazines?

Afterward, I walked over to Whole Foods to cure my craving for lunch-on-the-go-sushi. Instead, I left with a new craving and all of the makings for this pizza.

Maple Apples, Blue Cheese and Bacon Pizza on

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Dynamic Duos: Food Blogger Power Couples, Part 2

by Hayley Putnam on October 8, 2014

Last week in Part 1 of this two part series, we brought you four food blogger couples who inspire us to grab our significant other and get cookin’. See Part 1 here.

Food Blogging Power Couples on

This week we’ve got four more couples who totally rock in the kitchen. Whether it’s just a hobby, or a full-time affair, these lovebirds are churning out some awesome recipes, cookbooks, and even a specific album to go with their brownies.

They have our attention — read on to find out why they should have yours!

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