Resolution 2012 > A Focused FoodieCrush and Homemade Irish Cream

by heidi on January 6, 2012

Post image for Resolution 2012 > A Focused FoodieCrush and Homemade Irish Cream

The day called for a strong cup of coffee with a little something extra.

I should have been cooking the recipe for stufffed mushrooms that I had bought all of the ingredients for and had now been sitting in the refrigerator for the past week and a half. I should have been sifting through my props, setting up my backgrounds and taking photos of that well-intended-but-now-imaginary recipe. I should have been creating my next post. And the other four I had planned to tackle over my Christmas vacation.

But I couldn’t.

It was like I was frozen—in a completely-opposite, turned-around, frenetic and scattered sort of way. That way when you know you have so many different agendas on your to-do list that you just. can’t. focus.

So what did I do? Oh, I decided that I should de-clutter the closeted cupboards in my laundry room/office. FOR TWO DAYS. Um, why? No, not because anyone else but me sees inside them nor was I looking for something I couldn’t find.

Or was I?

After an insanely intense 9-month period that included working at a full-time job, teaching as an adjunct professor one night a week, creating another start-up business, working on freelance gigs (including my first paid photo shoot), launching the blog, launching the magazine and still trying to be a semi-present mom, wife, daughter and friend, I now realize I was just plain burnt. Burnt out. Rubber on the road. Done.

I thought I could do it all. Afterall, I always had.

I’m a multi-tasker who tends to put a lot of pressure on myself to make things work better for myself and for others. No matter how hard I try, I can’t just sit and watch TV without doing some other task like folding laundry or skimming magazines for design and foodie inspiration. When I brush my teeth in the morning, I scurry through the house putting odds and ends away—and drive my husband nuts in the process. When someone stops by for a quick hello or a even a full-blown dinner, instead of being present and connecting with them, my brain is wandering to the recipes my readers might like, the media kit I need to put together, and the blogs I’m not commenting on.

I’m hoping I’m not alone—minus the roaming toothbrush.

Why else would a person get the notion to start a blog about their personal passion, agonize over content they don’t know if anyone will ever bother to read and photos that may never be seen. Yet bloggers still have the passion and tasking talents to coach an unknown reader on how to lead a more fulfilled life by creating passionate posts that include tips on everything from save-your-life-gluten-free-vegan recipes to DIY-how-to-bedazzle-your-bedroom-dresser tips. And for that you have to have drive, ambition and lists. Lots of lists.

Organizing those already organized cupboards was my escape from my to-do list and my multi-tasking. Filtering through dog-eared books to be donated and aged art supplies in need of tossing helped me leave my ever rotating lists in my head and focus on something I didn’t have to focus on.

And because of that I think I found what I was looking for…

The realization that the only way to connect with my readers is to connect with myself and let the lists in my head go.

I tend to put a lot of pressure on myself and with that comes high expectations. By nobody but me, myself and I. And sometimes those levels of expectations leak to those around me, so that I expect the same of others as I do myself. But that’s not fair. Not everyone is compelled to have 948 different projects going on at one time, nor does everyone’s brain work that way. Having a long to-do list doesn’t mean you’re more efficient or better, it means you’re distracting yourself from your tasks by spending more time organizing and less time doing.

So like the books I cleared from my cupboards, in 2012 I’m going to let some things go so I can clearly see what I want to focus on and spend more time doing.

My first laser-pointed focus of 2012 is my family.

This year its going to be all about striving for more, more and more time, quality time, with my daughter who every day sends tingling shivers from the top of my head to the tips of my toes with her absolute happiness, humor and the sweetest love I’ve ever experienced. A love as true as that of my man—who I’m so grateful to for all he does for our little nucleus.

They’ll both still see me swinging my camera in their faces before they can take a bite, or sitting at my computer, scheming new foodie projects and posts. But when I’m with them, I’ll BE with them, minus the Twitter, the comments and the to-do list. I’ll be present and accounted for.

Next in line with clear-eyed, bushy-tailed focus is FoodieCrush.

A friend recently asked me, “As you take the end of the year to reflect, what are your “visions of sugarplums for FoodieCrush?’” I doubt she realized the foodie entendré of mentioning ‘sugarplums’ but I’m taking it as a sign that good things are in store for FoodieCrush.

When I launched FoodieCrush, my mission was to feature food bloggers, their recipes and photography. I’m proud to say I think I stayed true to that vision and am so thankful for the support of my readers and commenters. The food blogging community is such a talented group of individuals that I’m honored to highlight them in any way I can.

2012 for FoodieCrush will be all about the bloggers, starting with this year’s first food blogger interview (and a giveaway, yip!) posting on Monday. I’m excitedly touring new-to-me food blogs, and of course some true-blue favorites as I plot the editorial lineup for the next issue, one that will once again be available for free online and new for 2012 will be available for printed copies by a third party on-demand printer. And as always, I’d love to hear about your favorite food bloggers and who you’d like to see in the magazine too.

I’ve had several people ask, “You created this magazine, but why no ads?” Well, I had originally intended there to be an advertising revenue stream—similar to how traditional magazines are built to survive—to help fund the editorial and the amazingly talented contributors. But there’s only so many things a gal can do in a day, so, I had to let that model go.

Truthfully, I’m far more pleased to have created an organic, content-rich product that had no revenue or income than be polarized and compromised by the fact the debut issue was not going to be my silver bullet. That was never the purpose. The purpose was the passion. That said, in upcoming issues, you’ll be seeing new partners that I’m thrilled to be connecting with and I think you will be too.

And finally I’ll be introducing  a new arm of FoodieCrush Publishing and some amazingly fun projects, one of which will be debuting in March! I cannot wait to tell you more about it—soon. It’s going to be a seriously sweet sugarplumcookie so stay tuned.

Huge thanks and bear hugs to all of you for your support through 2011, I can’t wait to see what 2012 has in store for food bloggers and their readers. And I’m so proud to be a part of it. Here’s to 2012, shorter to-do lists and being present and connecting with others.

I’d love to hear what you’d like to see more of in FoodieCrush or tips on overcoming your challenges of blogging. Please comment below with insight, links and the like or e-mail me directly at heidi @ foodiecrush dot com.

And now, cheers to letting it go with a little something to make your weekend a little smoother.

Happy 2012. XOXO

Homemade Irish Cream

Homemade Irish Cream


2 tablespoons chocolate syrup
1 cup heavy cream
1 14 oz. can sweetened condensed milk
6-9 ounces of Canadian Whiskey to taste
1 teaspoon vanilla


  1. Combine all ingredients in a blender and blend on high for 2 minutes.
  2. Refrigerate for 6 hours.
  3. Serve on ice or with coffee for a tasty, boozey, chocolate treat.

Thanks for reading. Keep in touch, please subscribe to FoodieCrush and follow me on TwitterFacebook and Pinterest and check out FoodieCrush magazine 


Posted in: drinks and cocktails,recipes

{ 40 comments… read them below or add one }

Averie @ Love Veggies and Yoga January 6, 2012 at 2:37 am

Wow this was a loaded post full of exciting things, dreams, realizations…and realities. Can’t remember if it was instagram but I read I think on a post of Marla’s who was getting up at 3:32am that you were just going to bed…yeah, me too. And I just commented under you on Maria’s site in the wee hours.

Working moms, bloggers, those of us who have been bitten by this passion, we do what we can, when we can. I am happy to hear you say it’s the year of the family for you while trying to juggle all these other balls, too.

I can’t wait to see what tricks you have up your sleeve.

And I love love love Baileys and I would love your homemade rendition!


Kathryn January 6, 2012 at 3:25 am

It certainly sounds like 2012 is going to be a really exciting year and I’m so looking forward to seeing your plans as they start to emerge! I really like your idea of 2012 being the year of connecting with other people and I look forward to getting to know you better. Happy new year and thank you for the recipe for homemade irish cream, amazing!


Kelley January 6, 2012 at 7:30 am

I can relate all to well, little lady. As working moms, there is a constant struggle of finding balance. We put so much pressure on ourselves to not only do a million things but to do them all really, really well. Instead of focusing on what we did get done we beat ourselves up for the things we didn’t. I’m hear to tell you to give yourself a break. (literally and figuratively) You are a rock star, you’re great at what you do and you’ve been amazing friend. I can’t wait to see what you’ve got up your sleeve in 2012, I have no doubt it will all be fantastic. Big hugs to you!! And that homemade Baileys…….it would make a great gift for friends……..just saying.


Emmy Kastner January 6, 2012 at 7:43 am

I am so glad to have “met” you online! Your desire to put out beautiful work is inspiring, for me and my blog! So excited to follow along with you in 2012!


Deborah January 6, 2012 at 8:28 am

I think we are alike in more ways than one – except you manage to pull it all off way better than I do! I am really looking forward to 2012 – I am so grateful for all you do!!


Kalyn January 6, 2012 at 8:39 am

I think this is a post that lots of people will relate to. Since I am “retired” (lol!) I have worked hard not to let blogging take over my entire life, and I still feel overwhelmed at times.


Cookie and Kate January 6, 2012 at 8:43 am

I loved every word in this post. I’m glad you found clarity and focus. I can’t wait to see what you have in store for FoodieCrush, and by all means, let me know if I can help! I always have such an ambitious posting schedule and I never ever achieve it, so my goals are to become more realistic about what I can do, more particular about which projects I take on and more focused on quality over quantity. You are an inspiration, Heidi!


Jamie @ Thrifty Veggie Mama January 6, 2012 at 9:07 am

I can do relate. Even the part about the roaming toothbrush. I am very bad about being in the moment. It is one thing I really want to work on in the new year as well. I loved the first Foodiecrush mag and look forward to the next issue.


Louisa [Living Lou] January 6, 2012 at 9:12 am

I can totally relate to feeling burnt out and always having a thousand projects on the go and a loooongg to do list. If only I had a dollar for each time I was nodding my head along with your post! Since I’m not a mom, we definitely have different priorities. Being a full time film student, who spends looonng days on sets whenever I can (hi, 12-14 hour days!) and of course, a food blogger, I really know how hard it is to find balance. Yet it seems like you’re well on your way! I on the other hand, still have a little more work to do, but you’re definitely inspiring me to find my priorities and focus more on them. Thanks for the great, thought provoking post and best of luck to you and your endeavors in 2012 – I’m sure we’ll see great things!


heidi January 9, 2012 at 10:09 pm

It doesn’t matter whether we’re moms, career women or students, we all have our to-do lists and our priorities and getting them to gel together in a somewhat sane fashion is the key. I’m trying every day to keep my balance. Thanks for nodding your head along with me and let me know when you want to teach me in the world of video ;) Best of luck!


Tickled Red January 6, 2012 at 9:13 am

I just loved reading this post!And the Irish Cream is the bomb!LOL… No you are not alone in the craziness. My comment to all of my buddies is that I have post it notes for my post it notes. My wheels are always going 90 miles a minute. I’m excited to see what creative endeavors you come up with next, but most of all have a blast with your sweet family :D


Courtney Carver | Be More with Less January 6, 2012 at 9:58 am

This heartfelt post made me cry and reminded me that while we are in business, we are not logos or brands or machines. We are loving, caring, feeling people that want to connect with other loving, caring, feeling people.

Love you Heidi and can’t wait for the next chapter!


Michelle January 6, 2012 at 10:02 am

Let me just say that you are one hell of a woman!!! I seriously don’t know how you do it all! And there is NOTHING better than organizing to de-stress and procrastinate. It hones the mind and provides a great sense of accomplishment when done! Bravo diva! xo


Fuji Mama January 6, 2012 at 10:46 am

I am so glad I’m not the only insane multitask-er out there!! I drive my husband insane with my complete inability to sit on the couch and just watch a movie with him. Only 948 different projects? What? SLACKER! ;) I cannot wait to see what 2012 has in store for you, because I KNOW that it will be amazing! XO


Annalise January 6, 2012 at 11:06 am

Loved this post, Heidi you are truly inspiring. I love your goals for the next year. And I love moments of clarity when we see perfectly what’s really important in life. I only wish I could see it all the time and not be so overwhelmed by tasks, lists, and expectations. Looking forward to what you have in store for foodie crush in 2012!

That irish cream looks amazing, how dare you tease me! I would love to get together and have a baking day, let’s set a date soon! Maybe we can even sneak in a little mock sangria to hold us over till summer. :)


heidi January 9, 2012 at 10:07 pm

Yes, more sangria! Doesn’t matter if its mock or not, spending quality time is the key. So fortunate to have met you through this little thing we call blogging. XO


Cookin' Canuck January 6, 2012 at 11:52 am

I can relate to every bit of this – unfortunately, that even includes the roaming toothbrush part. Oi! At the end of the day, and at the end of our time here on Earth, the only thing that truly matters is the relationships we forged, the people we touched, the moments we spent together. I know that whatever you touch will turn to gold, Heidi. Make sure you enjoy the process! Love you. xo


Maria January 6, 2012 at 12:13 pm

Thanks for this post! I can relate to trying to juggle too many things. I’m still adjusting to being a new mom and I have realized I need to focus on the important things in my life. I am refocusing this year and I think it is going to be a GREAT year. I am excited for FoodieCrush and all of the fun projects you have planned:) You are one talented lady and I know fantastic things are coming your way! Let’s have a play date soon:) xoxo


Emily January 6, 2012 at 3:08 pm

I am super excited to see your 2012 sugarplum dreams come true. Fabulous post with some great little reminders as to how I want to live this year…more family and less Twitter. ;) Oh, and better food photography, of course.


heidi January 9, 2012 at 10:06 pm

Can’t wait to meet up with you again, when is that going to be???


vianney-sweet life January 6, 2012 at 3:12 pm

Reading this makes me excited for the New Year!! This is my wish for 2012, familia..familia y familia! I am so happy to have found your site (thanks to marla) your words encourage me to strive for more, but also to let go and enjoy the moments. Loving this irish cream!!


Sarah January 6, 2012 at 3:27 pm

Thank you for all the realness. I think I echo everyone else by saying as a busy mom who is constantly planning and creating recipes for a food blog that may or may not be read, it’s nice to know I’m not alone or crazy. Being present is so important, and something I struggle with daily. I can’t wait to see all you have planned! Your work is gorgeous and inspiring. Thanks for sharing with us.


Colleen Harris January 6, 2012 at 3:59 pm

You are the picture next to “multi-tasker” in the dictionary, I am sure. But, be kind to yourself, it can be a good thing (even with a toothbrush). You picture is also shown next to devoted mother and spouse, loyal friend and a host of other worthy definitions. Wishing you a wonderful 2012!


Lisa [With Style and Grace] January 6, 2012 at 4:01 pm

First of all, that drink is gorgeous! Second, way to rock 2011 with a successful magazine and all! Cannot wait to see what you’ve got up your sleeve for 2012, regardless, it’s gonna be fabulous!


Kasey January 6, 2012 at 4:02 pm

Heidi, I can totally relate! While I’m not a mom (yet) that’s actually probably my biggest fear!! How could I let anything in my life go (my work that I love, my own business, my friends, travel, etc. etc.) but you are totally right that sometimes we just need to focus on a few really important things. I can’t wait to see what you do in 2012. You’re amazing!


Sylvia (My Lovely Bites) January 6, 2012 at 4:27 pm

As a food blogging newbie, I loved this article because it reminds me how there are real people, with real lives, behind all these amazing and successful blogs/projects (and you are one of them, I love it here!).
I wish you a ownderful 2012, full of amazing family memories and new exciting web and work related adventures! :)


heidi January 9, 2012 at 10:05 pm

Thanks for the lovely comment Sylvia and best of the 2012 year to you!


The Cozy Herbivore January 6, 2012 at 4:32 pm

I bow in complete awe to your crazy busy life and to the fact that, despite all of it, you have created this gorgeous, inspiring site. Thank you for everything you do– seriously, you have created a wonderful community. Blogging can feel so isolating at times, but bringing people together through forums like this helps everyone (okay, me) out there to know that we’re not alone, even if technically we are alone in our apartment wearing pajamas covered in dog hair. :)

Thank you again, and have a wonderful 2012. I can’t wait to see what you’ve got up your sleeve! And I can’t wait to make this Irish Creme, as my mother is totally addicted to Bailey’s. This looks so much better….


heidi January 9, 2012 at 10:04 pm

Wow, that is so nice of you to say, a community! I’m so excited for the new year, so many opportunities and awesome foodies and recipes to spotlight. Thanks for stopping by. BTW, sounds like you live at my house re: covered in dog hair!


Barbara January 6, 2012 at 4:38 pm

So great getting to know you this year. You’re an inspiration! I’m looking forward to all the fun things you have cooked up for the new year.


SeattleDee January 6, 2012 at 5:21 pm

I started to skim your post but quickly realized how much content had meaning for me. I’ll revisit it later, when the day quiets down and I can reflect on your words and my own priorities. Thanks for sharing, and prompting some goal setting.


Aimee @ Simple Bites January 6, 2012 at 6:47 pm

So so true! My word for the year is ‘Focus’ and my family (and soon to be born baby) is first in my line of vision.

Great post!


Melissa // thefauxmartha January 6, 2012 at 9:43 pm

You could go ahead and insert my name into this post. I always have 10 million projects going on at one time (although you have me beat no doubt) and expect nothing but perfection from myself and everyone around me while always dreaming of the next post. I like your resolution and need a little bit more of that in my life. You are awesome Heidi! So glad to have “met” you this year. Can’t wait to see what you have up your sleeve!


Renee @ The Way to My Family's Heart January 6, 2012 at 10:47 pm

I am always in awe when a blogger is able to open such a big window into her soul for all of us to see. As a new(ish) food blogger, I find myself still struggling to allow that sort of honesty in my writing. That’s my goal for the coming year. Thank you for setting such a good example, in both your words and your food!


heidi January 9, 2012 at 10:02 pm

I’m so happy to have given you a look at the life of a fellow blogger, to know that we’re all alike and going through the same day to day challenges. Thank you so much for commenting and following the blog.


Katie January 7, 2012 at 4:51 pm

My mouth is watering this looks so darn good.

Also, that love that sends “tingling shivers from the top of my head to the tips of my toes” from a sweet, sweet daughter – I’m right there with ya. Let’s have more of that in 2012!


heidi January 9, 2012 at 10:00 pm

My daughter is my everything. Just like every mom. :)


Lou January 7, 2012 at 11:43 pm

A burnt out frazzled brain totally needs a good dose of Irish Creme… medicinal purposes, no? Looking forward to see what 2012 brings for the mag… it’s going to be a great year I can feel it :)


art and lemons January 9, 2012 at 7:18 pm

Hi, Heidi. I recently discovered your magazine and site and am awed by the work you’ve done to create a stunning magazine and more to come…

As for the multitasking, I’m the same way (particularly with a toothbrush in hand) and have also decided to be more focused and less list driven this year! Hope it’s a great year for you and look forward to your next project!


heidi January 9, 2012 at 10:00 pm

Thanks everyone for your encouraging words. And for letting me know that I’m not alone in my wandering toothbrushing :)


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