Interview with Matt Armendariz of Matt Bites & Giveaway

by heidi on May 23, 2011

FoodieCrush magazine Matt Armendariz Matt Bites Food On a Stick!photoGabriel Goldberg

Inspirational. To me that’s the elemental word that describes art director/turned-photographer/turned-blogger Matt Armendariz, creator of the photo-driven blog Matt Bites. Finding Matt’s blog was a turning point for me—proof that you can take a left turn from your original destination and turn a passion into a career.

Migrating from a career as a successful art director and graphic designer, Matt switched career paths and delved headstrong into photography and now creates images for clients like Whole Foods Market, Fiji Water and Pom Wonderful. He’s also been seen in and contributed to Martha Stewart, Cooking Light and Time magazine among others.

Oh yeah, he’s cooked mano a mano with her…

And then of course, at the heart of his foodie empire, there is the blog. Matt Bites was one of the first food blogs I was really attracted to, thanks to Matt’s mad typography skills and creative and conceptual treatments with his photos. Ahhhh, the photos. Yes, I have a major crush on his  sumptuous but simply styled photos that are often accented with just a touch of humor. Matt Bites is certainly not your average food blog. But then Matt isn’t your average food blogger.

Matt’s wit, graciousness and self effaced disposition is evident in every word and story he shares.  His story telling and generous glimpses into his life and work makes each reader feel as if they could ring him up to meet for happy hour margaritas or shoot him an e-mail for suggestions on the best eats in Georgia. Or Los Angeles. Or Seoul, Korea. (Did I mention he’s also a well-traveled man?)

FoodieCrush magazine Matt Armendariz On a Stick

And now, after working on several cookbook ventures for others, Matt has plunged into the foray himself. Combining talents with husband–partner–and food stylist Adam Pearson, Matt has created the book Food on a Stick!, featuring recipes that are simple to prepare and easy to eat, perfect for noshing while balancing a beverage and mingling with your favorite friends or prepping for a playdate for a gaggle of 9-year-olds. Matt’s humor and playfulness shine through in concept, content and delivery, making Food on a Stick! a go-to appetizer resource for guests of all ages.

As always, we wanted to learn more about the man behind the lens. Thank you Matt for being our foodiecrush!

1. Describe your blog in 3 words:
Fun, irreverent, colorful. Three more words? Honest, scatterbrained, loving.

2. If you could be one food blogger other than yourself, who would you be?
David Lebovitz. I would get to eat pastries all day in Paris, walk the streets with a baguette in my arm and wear a beret. He’s going to kill me for saying all this.

3. Which 3 blogs do you follow/are obsessed with/can’t live a day without?
David Lebovitz – because David really lives life to the fullest and offers his take like no other. And even though he’s one of my best friends I’m still obsessed with his blog and his writing because he’s such a wonderful person.
A Photo Editor – I love that Rob keeps me updated with all things photography related. It’s like I get these little photo briefs every day and it keeps me in touch with my photographic side.
The Sartorialist – I love fashion, I love the interesting characters that show up on the pages of Sartorialist.

4. What is the one kitchen tool you could never give up?
A great knife. I can do just about anything. Oh, wait, I mean a bottle opener.

5. What dish are you obsessed with mastering that you just can’t get quite right?
Seafood Crustacean Oil Spaghetti with Sakura Ebi that I had in Singapore. I know I’ll never get it exactly the same but I’d be happy with a decent homemade version. Still can’t get it right.

6. What did you have for dinner last night?
Pizza Margherita done in a true Napoletana style from a pizzeria near my house.

7. What’s one secret talent outside of the kitchen nobody knows about you?
I play the piano.

8. You’re happiest when cooking/eating?
With friends.

9. From your book, On a Stick!, you’ve skewered everything from spaghetti and meatballs to smores. So, what was the most surprising dish on a stick?
I can’t really pick one that was surprising, I think they’re all really flavorful. Chicken and Waffles on a stick is really super delicious, though.

10. The one secret ingredient to your success is:
To smile and be polite. It’s gotten me farther than you’d ever imagine.

FoodieCrush Magazine Matt Armendariz Adam Pearsonphoto > Matt Bites
And now you can get a copy of your own to use all summer long. Enter the foodiecrush On a Stick! cookbook GIVEAWAY! Just place a comment at the end of the post and you’ll be entered to win a copy of Matt’s new book, On a Stick!

Thanks for reading. If you liked this post, please subscribe to foodiecrush and follow me on twitter.


Posted in: food blogger interview,photography

{ 39 comments… read them below or add one }

andrea May 23, 2011 at 7:47 am

What a life you 2 lead, you inspire me daily!


Shari May 23, 2011 at 8:27 am

Great interview! I always enjoy finding out about bloggers I admire, and Matt’s new cookbook looks creative and fun!


Meredyth May 23, 2011 at 8:35 am

I’d like to see what spaghetti on a stick looks like! Thanks for the giveaway!


Dominique (De vous à moi...) May 23, 2011 at 8:37 am

Great post… I’d love to win a copy of this book!


Cindy May 23, 2011 at 8:39 am

I MUST have Matt’s cookbook. I can’t believe I just found out about it from this story. Thanks!


Janis May 23, 2011 at 8:39 am

What great ideas! I love learning new ways to cook!


amy May 23, 2011 at 8:48 am

I have been dying to get this book…why I haven’t yet is beyond me. Oh wait-I can win it! I lurrrvvve Matt and all of his blog and photo goodness. What an inspiration he is!


heidi May 23, 2011 at 10:56 pm

So glad you agree. Lovely photographs make delicious recipes all the more appealing and Matt totally pulls that off.


Lina May 23, 2011 at 8:49 am

so sweet- I always got the impression from his blog that he was a genuinely nice guy. this just confirms it!


Linda B. May 23, 2011 at 9:12 am

Matt’s one of my favorites, too!


Dawn May 23, 2011 at 9:35 am

Another blog to add to my list to read everyday. Thanks!


Nisha May 23, 2011 at 9:35 am

I love love *love* Matt and Matt Bites! So nice to read this interview and confirm that I’m right in doing so. :)


Emelia May 23, 2011 at 10:03 am

Thanks for being unique.


Stefanie May 23, 2011 at 10:29 am

would love a copy of this!


Karen May 23, 2011 at 10:40 am

Being a fan of Deavid Lebovitz has introducced me to an amazing crew of people and some of the best recipes on earth! Thanks David, now I’ll be addicted to Matt’s blog too.


heidi May 23, 2011 at 10:55 pm

So glad you’ll have someone new to add to the crew of foodie characters


angie May 23, 2011 at 10:49 am

my kids love anything on a stick from popsicles to hot dogs! I need that book! cool dude!
i heart foodiecrush!!!!!!!!!!!!!!!!!!!!!!


heidi May 23, 2011 at 10:53 pm

There are definitely lots of kid friendly recipes, it is a great book indeed.


Wynn May 23, 2011 at 11:01 am

I’ve been following Matt’s blog since the beginning. It’s fantastic.


Maria May 23, 2011 at 12:33 pm

Fun post!! Matt is the best!


Michelle May 23, 2011 at 1:08 pm

Loved the interview – and the intro to the blog! And just have to say that I love the sartorialist too :) I know it’s food here but maybe there’s a fashion/food connection to explore???? :)


heidi May 23, 2011 at 10:52 pm

Food and fashion do inspire one another. Certainly something to explore. THX for your post XO


Flavia May 23, 2011 at 1:22 pm

Great interview! I’ve been enjoying Matt’s blog for a couple of years now. His photography is stunning and his writing is personable, friendly and informative. He’s one of the best bloggers around!


Melanie May 23, 2011 at 3:10 pm

Great interview–Matt and David rock!! I am a foodie at heart!!!


Daria May 23, 2011 at 3:17 pm

what a great concept!


Charlotte au Chocolat May 23, 2011 at 3:19 pm

Lovely interview! I love Matt’s blog ;)


Leah gamache May 23, 2011 at 6:11 pm

I love matt’s blog, and food on a stick. I’d love to have a copy of his book.


Sherice May 23, 2011 at 7:48 pm

Heidi! Your cute Momma just informed me of your amazing blog~ and what a fabulous blog it is! Um, I will never turn down an opportunity to win a cookbook. And this Matthew character sounds just delightful and yummy:) I will be a new daily reader~ keep up the good work!


heidi May 23, 2011 at 10:57 pm

Thanks for sharing Sherice~and for reading of course! XO


Nelly Rodriguez May 23, 2011 at 8:29 pm

Spaghetti and Meatballs on a stick?! I can die happy…after I win this book and make it! :)


Jill Shepherd May 23, 2011 at 8:53 pm

Matt’s affectionate photography makes me happy like catching a stunning sunrise. Glorious and joyful.


heidi May 23, 2011 at 10:58 pm

What a nice sentiment! His work makes me pretty happy too!


Mary May 24, 2011 at 1:44 am

Fun interview ! If I don’t win the book, I think I will have to buy it !


Holly May 28, 2011 at 4:06 pm

Cool post and interview… enjoyed reading and the pics too. I’ll be checking out Matt’s blog. Foodiecrush is looking good! Keep up the great stuff…


heidi May 29, 2011 at 9:07 am

Thanks Holly, so glad you liked the interview, you’ll love his blog


Erica May 28, 2011 at 9:08 pm

Great interview! Now I have another great food blog to follow!


heidi May 29, 2011 at 9:08 am

Do it Erica! What are your other favorite food blogs?


Averie (LoveVeggiesandYoga) May 31, 2011 at 10:40 pm

I recently was lucky enough to participate in a real food styling and photography workshop that Matt and Adam did and they are both amazing, wonderful, kind, intelligent, and just awesome people.

Matt’s #10: “To smile and be polite.”
The entire day, I think Matt smiled. Like seriously, so humble and polite, with a smile on his face. Not cheesy either. Genuine. Again, an amazing human being!


heidi June 1, 2011 at 1:41 pm

Lucky you! Would love to attend a workshop of theirs. Keep watch, I’m announcing our sponsorship of a photo workshop by another amazing photog in the next two weeks!


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